Hi, I'm Anna. I Make
Geils* UX/UI Design for intuitive digital journeys
* that means “awesome” in German. And is also my surname.
Need even more proof of my work's quality? Scrool down.
WHO I AM
I craft digital experiences through a user-centric blend of visual design and psychology. I am a UX/UI designer with a passion for the human brain, aesthetics and logic. Currently working for port4.
A few brands I've worked with
selected projects
Rebirth:active
An App for healthy employees
Product Type
Android/iOS App, Website
My Role
Lead UI Designer, UX Support // employed @ port4
actoo
The future of smart working and learning
Product Type
Website
My Role
Lead UI Designer // employed @ port4
HYLO
The number one in eyecare
Product Type
Website, Modular Multi Brand UI System
My Role
Lead UI Designer // employed @ port4
naturalX
Investing in natural and digital health solutions
Product Type
Website
My Role
Lead UI Designer // employed @ port4
skjur
Facial care series for sensitive Skin.
Product Type
Website
My Role
Lead UI Designer // employed @ port4
WHAT I DO
makes the user experience as pleasant and successful as possible.
user analysis, groups & personas - customer decision journey - product strategy & structure - gamification - sitemap - MVP definition - wireframing - QA ...
makes the product look awesome and creates a great and accessible experience within a brand universe.
design concept, draft, prototype, final visual design - graphics & imagery - responsive design - modular designs for Headless CMS - developer handover & prep for coding - UI review, QA ...
structure all styles and UI components in one central catalogue and make them fully reusable and interconnected.
Responsive type scales - color palettes - spacing, effects, grid - iconography - atoms, molecules & components, variable-based module catalogues for multi-brand-universes ...
helps understand what users need and want.
Usability testing - interviews - product analysis - problem & potential analysis & quick win identification - QA ...
THE TOOLS I USE
Figma
The one and only. State of the art UX/UI Design tool with its extensive plugin landscape and permanent updates
Adobe suite
Happy to use Illustrator, Indesign, Photoshop etc. for some additional graphic design. Yearlong experience from my classical graphic design times
Webflow
My new revelation. Creating stunning websites from scratch to launch without a dev team is amazing for small and midsized projects.
Structured brain & critical thinking
maybe one of the most crucial skills. Keeping an eye on the whole process, not losing sight of overall goals and timelines, good (self-)organization and dicipline
Clear communication
I can communicate well with and understand developers, project managers, designers and clients and often see myself as an interpreter between the crafts. Warning: I rate honesty higher than diplomacy. I’m fluent in German, English, Spanish and Italian
Curiosity
For every new project I need to become an expert in topics that I have never considered before or didn’t even know of. Curiosity and openness drive success, again and again.
AI
They say, AI won’t substitute designers, but designers who use AI will substitute those who don’t. So I do, and I love it.
HTML/CSS
I cannot write clean code from scratch, because I’m not a developer. But I can read it, understand most of it and mess around with it to test things out.
XD / Sketch / Invision
are terribly outdated by now and I will not use them unless forced to. But I can help with the transition to the state of the art
WHERE I've learned it
since 2019
UX/UI Designer at port4
port4 creative agency, Germany
started as a classic graphic designer and developed quickly into my current position as UX/UI Designer
since 2017
Freelance Graphic and UX/UI Designer
Clients between Germany and Spain
maintaining my favourite clients and keeping myself fresh in the classical design department but mainly focused on my employed work
2019
Masters in digital graphic design
Universidad Internacional de La Rioja
including usability and user experience. With my research focus on generative design, thinking about artificial intelligence before OpenAI or Midjourney entered the market.
2017
GradO Superior in Graphic Design
Usandizaga, San Sebastián
filling my toolbox with all the conceptual and practical classic graphic design skills
2015
Bachelor of science in Psychology
University of Saarland
digging deep into understanding the human mind. With cognitive ergonomics and human-machine interaction being one of my favourite subjects.
Always
Keeping myself up to date
Anywhere
tutorials, conferences, new technologies and tools, interdisciplinary knowledge exchange with colleagues...
WHAT kind of person I am
By now you’ve probably gotten the professional lowdown on me, so you might be wondering what I’m up to in my free time:
I love the outdoors, traveling and a bit of adventure. I love long distance hiking, I am a bit of an ultralight freak, I climb, run, bike, swim and try to spend as much of my free time as possible under an open sky. But I also play the saxophone, illustrate, photograph, paint and have a passion for languages and tea.
